Once you’ve flagged your preferred terms, look for terms that can be combined. This is
a great way to get double duty out of your SEO efforts, combining the search popularity
of both terms.
Here are some ways to combine keywords:
a great way to get double duty out of your SEO efforts, combining the search popularity
of both terms.
Here are some ways to combine keywords:
• Choose a one- or two-word keyword that you’ve identified as too competitive
and add modifiers. For example, in Jason’s case he might combine the terms
<baby clothes> and <unique baby clothes> into just one term: <unique baby
clothes>.
• If you are including geographical information with your keywords, now is
the time to combine it with your other terms. For example, a manicure salon
in Franklin, Missouri, may want to combine keywords to create the keyword
phrases <manicure Franklin Missouri> and <salon Franklin Missouri>.
• Some people search for brand names along with the generic product description,
so you may want to combine yours, too. For example: <Windex> and <window
cleaner> can be combined into <Windex window cleaner>.
Combining keywords doesn’t mean that you’re giving up the chance to rank for
a shorter keyword. If you are using your keywords appropriately, that is, integrating
them into natural language within a well-written page, keyword combinations will
probably occur naturally anyway. By mapping out some keyword combinations before
you start optimizing your site, you may find that a single page on your site is a reasonable
landing page for two or more keywords on your list.
