Snowflakes Effect

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SnowFlakes Effect

Search Spider Indexing Dynamic Site Smarts

Dynamic Site Smarts

Search engines are good at indexing dynamic sites, and the advice in this book applies just as
well to ASP and PHP pages—and even pages with URLs containing a question mark—as it does
to old-school HTML. If your site is of the dynamic variety, follow some basic guidelines to avoid
common pitfalls:
Be sure that search engines can follow standard links t • o every page on your site. Don’t
expect search engines to fill out a form or run a search to drill down to your most juicy
content.
• You’re trying to appeal to humans, so use human-friendly URLs. Would you rather click
on this:

http://www.yoursite.com/church-bells/discount/
or this?

http://www.yoursite.com/prod.php?id=23485&blt=234

• Limit the number of parameters in the URL to a maximum of two.

• Be sure that your URLs function even if all dynamic parameters are removed.

• When linking internally, always link with parameters in the same order and format.

• Set up an XML Sitemap (see Chapter 10 for details) if there is any reason to think that search
engine robots aren’t seeing all of your pages.

• Use robots.txt to exclude stub pages (autogenerated pages with no real content, such as
empty directory categories and empty search results). Search engines want to index pages
containing meaningful content, not empties generated by dynamic programs.
Your dynamic site has a lot to offer. And now you know how to help it reach its full search engine
potential!

Duplicate content

Here are some examples we’ve seen:

• Printer-friendly versions of pages.

• Old versions of pages that exist at old URLs.

• A pointer domain, also called a masked domain, which redirects site visitors
but hides the fact that they have been redirected by keeping the original domain
name in the browser address bar.

• Several different URLs for the same product, generated by an e-commerce
system.

• Duplicate categories within your store. For example, if you have separate categories
for “all neckties” and “men’s neckties,” they may display exactly the same
list of products on different URLs.

• Pages with various tracking tags (for example, &affiliate-id=3) tacked onto
the URLs.

• Pages that display with URLs in lowercase letters and also display using capital
letters.

• Articles or press releases that are reprinted from elsewhere on the Web.
If any of these situations sound familiar, don’t panic. We said search engines
don’t like duplicate content—we didn’t say they hate it the way they hate spam tactics.
Google, for example, is likely to choose its favorite page from among the clones and
filter the rest out of its index. According to Google, link authority will be consolidated
onto the favored version of the page, but this is one of those practices that the search
engines haven’t perfected yet. Possible disadvantages to letting the search engines see
duplicate content include the following:

• Your page authority could be diluted between all the multiple versions of your
pages.

• Search engine spiders will waste precious indexing time on all of those duplicates
and may miss out on indexing better parts of your site.

• Worst-case scenario: If search engines run into a large amount of duplicate content
on your site, they may stop, or slow, your website indexing.

If the extent of duplicate content on your site is a few pages here and there, you
probably don’t need to worry about it.

Duplicate Pages Solution

Canonical Tag Introduced by Google in 2009, the canonical tag has rapidly become one
of our favorite SEO weapons. The canonical tag allows you to specify the primary
URL for a page on your site.

The tag looks like this:
 
<link rel=”canonical” href=”http://www.example.com
/primary-url.html” /> 
 
and goes in the <head> of a web page. Here’s how it works:
For any group of duplicate pages, you choose a single, primary URL. You add a
canonical tag to every one of the duplicates (including the primary page), specifying
the primary page.

For example, if you have three duplicate pages named
 
/joe.html
/joseph.html
/joey.html
 
and you choose /joe.html as the primary URL, then all three of these
pages would get a canonical tag specifying /joe.html, something like this: 
 
<link rel=”canonical” href=”http://www.example.com/joe.html” />

Search engines will read the canonical tag as a strong signal that all of your duplicate
pages should be consolidated in the search engine index, giving you a single, more
powerful page in the index rather than a bunch of weaker, diluted pages.

Combining Keywords

Once you’ve flagged your preferred terms, look for terms that can be combined. This is
a great way to get double duty out of your SEO efforts, combining the search popularity
of both terms.
Here are some ways to combine keywords:

• Choose a one- or two-word keyword that you’ve identified as too competitive
and add modifiers. For example, in Jason’s case he might combine the terms
<baby clothes> and <unique baby clothes> into just one term: <unique baby
clothes>.

• If you are including geographical information with your keywords, now is
the time to combine it with your other terms. For example, a manicure salon
in Franklin, Missouri, may want to combine keywords to create the keyword
phrases <manicure Franklin Missouri> and <salon Franklin Missouri>.

• Some people search for brand names along with the generic product description,
so you may want to combine yours, too. For example: <Windex> and <window
cleaner> can be combined into <Windex window cleaner>.

Combining keywords doesn’t mean that you’re giving up the chance to rank for
a shorter keyword. If you are using your keywords appropriately, that is, integrating
them into natural language within a well-written page, keyword combinations will
probably occur naturally anyway. By mapping out some keyword combinations before
you start optimizing your site, you may find that a single page on your site is a reasonable
landing page for two or more keywords on your list.

How To Search For Extremely Niche Keyword Rich Domains Quickly & Easily (With Pics!)

I'm new here, and I thought I'd take some time out today to show how I find good keyword rich domain names. With this process, you can find some extremely rare gems that no one else could with twice as much time.

Enjoy.

Step 1:

Open Google's Keyword Tool & search for a niche. For demonstrational purposes, I chose "Gas Fans"



Step 2:

Select "View As Text".



Step 3: Select All & Copy



Step 4:

Paste into Notepad (or comparable text editor) & select Edit - Replace.



Step 5:

In the first field hit the space bar once. In the next field, leave it blank. This will replace the " " with nothing, thus removing all the spaces and connecting the keywords into domain-ese.



Step 6:

Copy and paste it into your favorite domain search tool that offers multiple searches at a time.



Step 7:

By using the keyword tool with the domain search results, you can see which available keyword rich domain names will be the best purchase for your niche sites. As you know, a lot of people still believe Google offers preferential treatment to domains with keywords in them.



Take care, and crush the game.

- iDoubLe001

How to Get Free .Edu and .Gov Backlinks?

Edu and Gov backlinks are a great way to boost your search engine rankings. In this article I am going to show you how to get lots of free .edu and .gov backlinks by using different Google queries.
  • site:.edu inurl:blog
  • site:.edu “blog” “keyword”
  • site:.edu inurl:forum
  • site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “Keyword”
  • site:.edu inurl:blog “post a comment”
  • linkdomain:http://www.example.com/ +site:.edu  (This query will help you find edu backlinks that other sites have)
  • site:.edu inurl:wp-login.php +blog (This query will take you to the WordPress login page but do not panic – you do not need to login to post comments. Just skip them and find those that don’t)
  • site:.gov inurl:wp-login.php +blog (This query will take you to the WordPress login page but do not panic – you do not need to login to post comments. Just skip them and find those that don’t)
  • site:.edu inurl:”wp-admin” +login (This query will take you to the WordPress login page but don’t worry – you do not need to login to post comments. Just skip them and find those that don’t)
  • site:.edu inurl:blog “your keyword”
  • site:.gov inurl:blog “your keyword”
  • site:.edu “keyword”
  • site:.edu  Guest books
  • site:.gov  Guest books
  • site:.edu “add URL”
  • site:.edu “submit URL”
  • site:.gov “add URL”
  • site:.gov “submit URL”
  • site:.edu “forum” “keyword”
  • site:.gov “submit URL”
  • site:.gov “keyword” -”you must be logged in” -”comments are closed”
  • site:.edu “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed”
  • site:.gov “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed”
  • inurl:(edu|gov) “no comments” +blogroll -”posting closed” -”you must be logged in” -”comments are closed”
  • site:.edu “powered by expressionengine” “Keyword”
  • site:.gov “powered by expressionengine” “Keyword”
  • site:.edu “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “Keyword”
  • site:.gov “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “Keyword”
  • site:.com “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “Keyword”
  • site:.org “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “Keyword”

For finding Pligg powered social bookmark sites for links.
  • inurl:/register.php intext:"Powered by Pligg"
  • inurl:"upcoming" intitle:"pligg"
  • inurl:"register" intitle:"pligg"
  • inurl:"cloud.php" intitle:"pligg"
  • inurl:"live_comments" intitle:"pligg"
  • inurl:"faq-en.php" intext:"pligg"

Below for finding .edu forums to get profiles on
  • site:.edu "powered by vbulletin"
  • site:.edu "powered by yabb"
  • site:.edu "powered by ip.board"
  • site:.edu "powered by phpbb"
  • site:.edu "powered by phpbb3"
  • site:.edu "powered by invision power board"
  • site:.edu "powered by e-blah forum software"
  • site:.edu "powered by xmb"
  • site:.edu "powered by: fudforum"
  • site:.edu "powered by fluxbb"
  • site:.edu "powered by forum software minibb"
  • site:.edu "this forum is powered by phorum"
  • site:.edu "powered by punbb"
  • site:.edu "powered by quicksilver forums"
  • site:.edu "powered by seo-board"
  • site:.edu "powered by smf"
  • site:.edu "powered by ubb.threads"
  • site:.edu "powered by the unclassified newsboard"
  • site:.edu "powered by usebb forum software"
  • site:.edu "powered by xennobb"
  • site:.edu "powered by yaf"
  • site:.edu "Powered By MyBB"
  • site:.edu "Powered by IP.Board"
  • site:.edu "powered by phpbb"
  • site:.edu "forums post thread"
  • site:.edu "forums new topic"
  • site:.edu "forums view thread"
  • site:.edu "forums new replies"
  • site:.edu "forum post thread"
  • site:.edu "forum new topic"
  • site:.edu "forum view thread"
  • site:.edu "forum new replies"
  • site:.edu "forum"
  • site:.edu "phorum"
  • site:.edu "add topic"
  • site:.edu "new topic"
  • site:.edu "phpbb"
  • site:.edu "yabb"
Update for July 2011
  • inurl:/spip.php?article "Ajouter un commentaire"
  • "Login or register to post comments" "Powered by ESN Satellite"
  • inurl:modules/smartsection/item.php?itemid=
  • inurl:/node/ "Login or register to post comments" "Wholesale"
  • "Ecrire un commentaire" "Ajouter un commentaire :" inurl:.htm

    Simple method to be paid each month by AdSense, VERY EASY!

     
    Here is the actual method as I posted it on my forum in august 2011, perhaps I'll make updates to it in the next months but honestly from past experience I don't think so..
    On my forum you can find a free ebook which contains 4 pages to print, it's just a helpful tool as you go along with my method based on 4 weeks, that's all.

    If you want to be paid by AdSense each month for years to come follow my 4 weeks method..

    Yes, if you want to be paid by AdSense each month for years to come follow my method, otherwise just keep doing what you've been doing, obviously it works perfectly..

    I'm talking about/to people who complain that they're trying hard and not making enough money with AdSense, well to you I say stop right there, I offer you a personal, exclusive method of 4 weeks. It's like a fitness program, you simply have to follow it, imagine you have to do it otherwise you'll be killed, then you'll see that it's not that hard, just need to keep motivated for 4 little weeks, that's 28 days, are you worth it or not?

    A bit of warning, don't take offense about my tone, if you think it's arrogant or whatever, because firstly I couldn't care less and if you're offended and don't trust me because of that then you don't deserve to be successful anyway, grow up, welcome to the real world. I'm just direct and I'm not abusive, ok? I just am not a native english speaker, so I have a very limited vocabulary and for the tone it's because I'm a bit fed up reading people complaining when it is really simple to be paid each month by adsense, that's only $3.3 per day, you can't live confortably anywhere on $3.3 per day... You should do several rounds of my 4 weeks method if you're starting really low in your adsense earnings..
    I hope you have time because it's going to be quite long to read, but imagine how much time I've spent (wasted?) to write it, so don't whine please.. :-)

    To receive a payment by AdSense at the end of next month you need to have earned $100 during the current month. $100 a month is roughly $3.3 per day. Assuming you have a CTR of 5% and an average CPC of $0.1 you need about 30 clicks or 600 ad impressions which is about 400 unique visitors per day (I'm simplifying a lot because it doesn't matter)

    So anyway, you see that getting 30 clicks on your pages every day is very easy, but at two conditions, you have to get the required traffic to your pages and so you need content that will attract people to your pages and secondly you need a correct ad placement so the CTR will easily reach 5%.

    So to make things very simple I'm not going to explain everything about the thinking, because I have already talked about it before in my blog and also because it doesn't matter I should get started with explaining my sure method to achieve this simple goal for every months to come.

    You have to know that it will mean "working" every day for 4 weeks, but maybe just one hour a day. Can you do it really? If not, stop reading honestly you'll never earn anything, continue what you're doing it's perfect.
    So from now on I'll only describe my method and not say why, if you have questions post them in the comments, and also perhaps one day I'll take my method description again and paste it into a new blog post with more details about the why and how this works...


    What you need:

    - some place to post your content, preferably your own web property (I mean a proper domain name and webhosting, with a CMS installed such as Drupal or WordPress) but if you don't have that you can use my website (Best Reviewer) or blogger, but that is weak and you should be ashamed of yourself. The best advise I can give you is to buy yourself a proper web hosting at Dreamhost ($8.95 per month) which comes with a free domain name, after on the same account you can have more sites with their domain name and you don't pay more (except for the domain name itself, $9.95 per year if you buy it at Dreamhost).. If you don't yet have a web hosting and are not dumb and want to follow my advise then you can use the promo code JAMESCOLIN (when they ask for it on the order form) that will give you $50 off your order. So in fact you're not paying $8.95 per month.. http://dreamhost.blog-money-wiki.com

    - know the basics of Google Insights: http://www.google.com/insights/search/#

    - install Google Analytics on your site (that's why it's best to have your own proper web hosting, but you can still put it on some places such as blogger, but some don't allow that, bummer!) here's the url for Google Analytics: http://www.google.com/analytics/

    So, in Google Insights you have several categories:

    Arts & Humanities
    Automotives
    Beauty & Personal Care
    Business
    Computers & Electronics
    Entertainment
    Finance & Insurance
    Food & Drink
    Games
    Health
    Home & Garden
    Industries
    Internet
    Lifestyles
    Local
    News & Current Events
    Photo & Video
    Real Estate
    Recreation
    Reference
    Science
    Shopping
    Social Networks & Online Communities
    Society
    Sports
    Telecommunications
    Travel

    That's 27 categories, it's handy because my method takes 4 weeks to complete, so that's 28 days, you guessed it, 1 category a day and one day for something else that will involve using Google Analytics, I'll tell you at the end. You can repeat my method every month if you want, but you don't need to, doing my method one time will allow you to receive minimum $100 every month from AdSense, but if you do it again then that will be $200 per month minimum until you die or remove the pages totally from the internet.

    So the method is quite simple, I take the category SPORTS as an example and from that example you'll have to use your brain a little bit, it's the same for all categories, remember you'll do one category per day.

    So you go to Google Insights and you don't put anything in Search terms input box, you let it empty, on the right you have 4 dropdown lists which default at:

    Web Search
    Worldwide
    2004 - present
    All Categories



    Change it so it looks like:

    Web Search
    United States
    Last 12 months
    Sports

    press the button Search on the right. OK, on the next page, scroll down to the bottom of the page and look at the two lists "Top searches" and "Rising searches"..

    For the purpose of this demonstration I'll show you what I get at this moment, it will surely be different when you'll do it yourself, because it will be in the future compared to me (duh!) so:

    Top searches
    1. football
    2. basketball
    3. nfl
    4. golf
    5. sports
    6. baseball
    7. nba
    8. soccer
    9. espn
    10. club

    Rising searches
    1. super bowl 2011
    2. fb
    3. packers
    4. bulls
    5. giants
    6. steelers
    7. nba
    8. super bowl
    9. twitter
    10. cricket

    The goal will be to choose 1 keyword from each list, so make sure you use your brain and show some creativity here.. First rule to help you, if one keyword is present in both searches, pick this one as the first keyword, so here we see that NBA is in both lists, so I take NBA, then for the second one I would also take another word present in both lists but there is none, so I'm free to choose anyone of the keywords in the two lists, of course you want to choose one nearest to the top of the lists. So I'm making a choice now, I'll pick FOOTBALL.

    So now I write down NBA & FOOTBALL that's my first couple.

    Now you go back to the top of the page and repeat this process by changing only the period/date, instead of Last 12 months you do it with Last 90 days, you pick one keyword in each list and once more with Last 30 days.
    Don't take the same couple of keywords, that is now you have 3 couples of keywords, in my case:

    Last 12 months: NBA & FOOTBALL
    Last 90 days: GOLF & PGA
    Last 30 days: FOOTBALL & FANTASY FOOTBALL

    Now, go back to Google Insights again and this time you'll enter something in the search terms. You can put up to 5 search terms, sometimes with 3 couples of keywords you'll have 6 different keywords, but sometimes like in my case you have less, so I can save a few seconds by doing it all in one time and input my five keywords in the Search times input boxes:

    NBA
    FOOTBALL
    GOLF
    PGA
    FANTASY FOOTBALL

    And then set the dropdown lists as follow:

    Web Search
    United States
    2004 - present
    Sports

    Press Search button and scroll down to the bottom of the page..

    Now you need to listen and understand, for each keyword you'll do the same as before, pick two keywords (often they are keyphrases, that is 2 words or more, but there can also be single word keywords) one from each list, if some keywords are in both lists, pick those. If there are numbers in the keyphrases, pretend they don't exist, that is for instance for NBA I get "2010 NBA DRAFT" if I pick this keyphrase I will consider only NBA DRAFT without the year, that's what I mean by using your brain a little.. Also note that above the two lists there is a dropdown list that you use to switch between your inputed keywords, that will show the different lists for each keyword.

    So I do this process and here are my results:

    NBA & FOOTBALL: NBA DRAFT/ESPN & FOOTBALL SCHEDULE/COLLEGE FOOTBALL
    GOLF & PGA: GOLF COURSE/GALAXY GOLF & PGA TOUR/PGA SUPERSTORE
    FOOTBALL & FANTASY FOOTBALL: NCAA/NCAA FOOTBALL RANKINGS & YAHOO FANTASY/ESPN FANTASY

    So, now we're done with the keyword research, really.. here comes the "hard part" of my method, yes you have to create 3 pages on your site, you can't copy & paste and if you know nothing about the keywords then you'll have to do a little research to at least understand what the acronyms mean.

    Write 500 characters minimum (that's characters not words) piece of text about those topics, here's how:

    Come up with a title which include the couple of keywords, then write a text by using the 4 keywords per couple as well as the couple of keywords. Short example for my first couple of keywords:

    TITLE: Is football better than NBA for TV?
    TEXT: I watch a lot of sport on TV and yesterday I found myself asking an old buddy of mine: "what do you prefer watching? Football or NBA?"
    He then came up with an interesting theory, that college football was far more superior to any ESPN match on TV because of the length of the number of players and the action.. The fact that those NBA Draft guys are so tall and the court so small make for too heavy TV action with wide angle and zooms, it gives him headaches. Instead the football schedule is very easygoing, well he ended his theory rather confusingly and we then talked about something else..
    What do you think guys? Do you prefer to watch NBA or Football on your big screen TV?

    OK, I just came up with this text without any effort, I know absolutely nothing about basketball and football, I didn't do any research, but you should, I still don't know what means ESPN, I suppose it is an organisation, and I'm not an english native speaker, so it shows a lot I'm sure, but what do I care seriously, all my keywords are inside and it's good to go if I'm really lazy, if not for a real website I would make a little more effort, look, the same text with keywords in bold:

    TITLE: Is football better than NBA for TV?
    TEXT: I watch a lot of sport on TV and yesterday I found myself asking an old buddy of mine: "what do you prefer watching? Football or NBA?"
    He then came up with an interesting theory, that college football was far more superior to any ESPN match on TV because of the length of the number of players and the action.. The fact that those NBA draft guys are so tall and the court so small make for too heavy TV action with wide angle and zooms, it gives him headaches. Instead the football schedule is very easy-going, well he ended his theory rather confusingly and we then talked about something else..
    What do you think guys? Do you prefer to watch NBA or Football on your big screen TV?

    Now, you do this work three times and you're done for the day.. You can do more, and in this case you can choose more couples or more keywords per couple, but don't burn all your energy, it's better to do 3 pages a day for 4 weeks rather than doing 10 pages per day for 3 days and then stop before finishing all the categories. Plus by doing only 3 pages a day, you can allow yourself to write more text per page, more is better. My small text is not enough, I don't know how many characters it has, maybe 500, but 500 is really a minimum and you should know that the more there is the better, simply make up a story and find an angle to talk about the topic that Google Insights gave you for today's category.

    I hope by this time you have completely understood what is your daily work, if not then you seriously need to ask a clear and precise question so I can help you understand..

    I recommend you set up your site, the categories, and when you're ready you star with the first category Arts & Humanities and write your 3 pages and put them in the Arts & Humanities category of your site. Then share those 3 pages on social media, at minimum you should have a facebook, google plus and twitter account and like/+1/tweet each one of your 3 pages. If you have time left you can digg/stumbleupon/delicious/reddit/etc.

    Don't do anything more, don't comment spam or forum spam. No! Just rest, enjoy what is left of your day and wait for tomorrow and start the Automotives category..

    Can you do that for 27 days straight? Then what do you do with the 28th day? Easy you open your Google Analytics account and look at the search engine referrers. You want to know what search queries your visitors used on Google in order to come to your site. Granted most of the queries will be for pages that you've done earlier, you might not see queries for the pages you've posted on the 25th, 26th or 27th day, but it doesn't matter, just look at those queries and then take 3 amongst the top 10 queries and create one page for each one with the title having the exact query and the text being an explanation, or anything else, here again you can be creative, repeat that query several times in your text..

    If you need an example for that last day, let's say in your top search queries there's one being used by many visitors to get to your site and is « what sport is most popular, nba or football ? » and you want to pick it, ok then you'll create a page that you'll categorize in SPORTS and you'll entitled it exactly the same « What sport is most popular, nba or football ? » then in the text of this page you'll talk about the pros and cons of basketball NBA and football, you can place in a sentence or two the same query again, such as « Many times people ask me, hey guy, what sport is most popular, nba or football like if I was some kind of sport guru, I tell them that I have no idea and it's up to each individual's own preferences to know if they prefer nba or football, ... »

    OK I added this small paragraph because I thought I was a little short on the 28th day explanation, but it's very simple really and that's the day where you have the most freedom really. You can also use Google Insights on this day in order to explore really all popular keywords related to the words in the search query and include them all in your text in creative ways, up to you really if you aim for quality that's what you should do, go the extra mile !

    You're done!

    Look at your adsense account and tell me you're not SO HAPPY, I dare you! :-)

    You can then take some rest, relax, enjoy, and maybe start another 4 weeks round to increase your daily earnings even more, by that time honestly it will have already become an habit and the daily chore won't feel so difficult. You may even like it, you masochist! Also you can admit that by now you've learned many little different things that you didn't know before, so you can write better texts in the next round with more ease than on the first round.
    You should have now a minimum of 28 * 3 = 84 pages optimized for popular keywords in 27 categories. If you don't have that to show, something went wrong in following my method:-)


    Try again !

    How To Add the Multi Column Footer Widget To Blogger?

    We had previously shared a tutorial on Three Column Footer Widget which was well appreciated and today we have yet another more advanced version of the same widget. This new widget can become three column, four column or with as many columns as you wish. Further this new footer widget has some great CSS effects added to it which makes it even better. First see a demo to know what’s so different about it.
    See the widget at the bottom of the following Demo blog,


    Live Demo

    How To Add the Multi Column Footer Widget To Blogger?

    First we will add the CSS code to your blogger templates and then the HTML. So without wasting any time lets jump straight to the steps,
    1. Go To Blogger > Design > Edit HTML
    2. Backup Your Template
    3. Search for ]]></b:skin>
    4. Just above ]]></b:skin> paste the code below,
    /*----- MBT MULTI COLUMN FOOTER WIDGET -----*/
    #lower {
    margin:auto;
    padding: 0px 0px 10px 0px;
    width: 100%;
    background:#333333;
    }
    #lower-wrapper {
    background:#333333;
    margin:auto;
    padding: 20px 0px 20px 0px;
    width: 960px;
    border:0;
    }
    #lowerbar-wrapper {
    background:#333333;
    float: left;
    margin: 0px 5px auto;
    padding-bottom: 20px;
    width: 23%;
    text-align: justify;
    color:#ddd;
    font: bold 12px Arial, Tahoma, Verdana;
    line-height: 1.6em;
    word-wrap: break-word;
    overflow: hidden;
    }
    .lowerbar {margin: 0; padding: 0;}
    .lowerbar .widget {margin: 0; padding: 10px 20px 0px 20px;}
    .lowerbar h2 {
    margin: 0px 0px 10px 0px;
    padding: 3px 0px 3px 0px;
    text-align: left;
    border:0;
    color:#ddd;
    text-transform:uppercase;
    font: bold 14px Arial, Tahoma, Verdana;
    }
    .lowerbar ul {
    color:#fff;
    margin: 0 auto;
    padding: 0;
    list-style-type: none;
    }
    .lowerbar li {
    display:block;
    color:#fff;
    line-height: 1.6em;
    margin-left: 0 !important;
    padding: 6px;
    border-bottom: 1px solid #222;
    border-top: 1px solid #444;
    list-style-type: none;
    }
    .lowerbar li a {
    text-decoration:none; color: #DBDBDB;
    }
    .lowerbar li a:hover {
    text-decoration:underline;
    }
    .lowerbar li:hover {
    display:block;
    background: #222;
    }

           5.    Now search for </body> and paste the following code just above </body>

    <div id='lower'>
    <div id='lower-wrapper'>

    <div id='lowerbar-wrapper'>
    <b:section class='lowerbar' id='lowerbar1' preferred='yes'>
    </b:section>
    </div>

    <div id='lowerbar-wrapper'>
    <b:section class='lowerbar' id='lowerbar2' preferred='yes'>
    </b:section>
    </div>

    <div id='lowerbar-wrapper'>
    <b:section class='lowerbar' id='lowerbar3' preferred='yes'>
    </b:section>
    </div>

    <div id='lowerbar-wrapper'>
    <b:section class='lowerbar' id='lowerbar4' preferred='yes'>
    </b:section>
    </div>


    <div style='clear: both;'/>
    </div> </div>
          6.   Save your template and you are done!
    Now go to Page Elements and add your widgets to the newly added Footer Widget that will look something like this,
    image
    You can observe that there a total of four columns by default and you can add as many widgets as you want to each column. If you wish to increase or decrease the number of vertical columns then follow the steps below.

    How to Customize the Widget?

    Well I will keep it simple. I think the colors and overall size and padding and margining are just perfect. The only thing that you will need to adjust according to your template is the width of the widget and the number of vertical columns.
    1.  In order to reduce or increase the overall width of the widget simply change width: 960px;
    2.  If you wish to decrease the number of widgets to three then simply delete this part of the code,
    <div id='lowerbar-wrapper'>
    <b:section class='lowerbar' id='lowerbar4' preferred='yes'>
    </b:section>
    </div>

    3.  Or if you wish to add an extra column then add the code below just above <div style='clear: both;'/>
    <div id='lowerbar-wrapper'>
    <b:section class='lowerbar' id='lowerbar#' preferred='yes'>
    </b:section>
    </div>
    Remember that lowerbar# refers to the column number. So if you want to add a fifth column then simply replace  lowerbar# with lowerbar5.
    After you have added the fifth column then remember to change width: 23%; with width: 17%;
    You will repeat step 3 for as many columns as you wish to create. But three and four and five columns are a standard. Increasing them will make things look ugly.

    That’s it! Enjoy :D
    Wishing you all a Happy New Year 2011 full of love, joy and just Happiness. Peace and blessings :)

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